APD celebrates business transformation with ‘high-tech’ new offices in Swindon


Swindon-based Business Management Services firm, APD, has moved to new premises this month (June) to provide a ‘high-tech’ environment for staff and clients, whilst also providing a base for its new education and training academy.

APD has been investing in a new generation of its performance management systems and the move to new offices reflects the business development and continued investment to benefit its clients.

Established in 2006, APD was acquired by Ed White in 2018, which has, taken the business from technical specialist to pioneer of world-class business management solutions across national and international markets, through the intorduction of new performance products and services . 

Part of the journey involved restructuring the business and strategic new hires, including Mat Hutchin as Commercial Director, Clive Sury as Project Manager and Rebecca Barker as Programme Manager, to lead the business forward.  

John Waring, CEO at APD, explained: APD is reaching some significant milestones this year, providing an opportunity to reflect on this four-year journey. Our proactive approach to deploying new technologies and continued commitment to product development and customer experience has set us apart within the automotive industry.”  

APD has an impressive track record of introducing new technology and a sophisticated portfolio of software solutions. With a clear vision for the future of network performance management and cutting-edge technology, the firm aims to close the gap between OEMs and dealerships by helping them interpret data and providing them with detailed performance insight. 

The company recently launched its state-of-the-art budgeting and forecasting software, ProfitPlanner+, specifically engineered to help dealerships through integrated, automated, and streamlined the budgeting and forecasting processes. 

John continued: Technology, operational and performance data remain at the centre of what APD does. We are committed to continuous improvement and product development. ProfitPlanner+ is a perfect example of how we can improve a business with measurable outcomes.”

The new office in Swindon facilitates the launch of its new education and training service, the APD Education and Training Academy, delivering a comprehensive range of virtual and physical learning environments specific to dealerships and OEMs operational staff 

“The education and training service is key to our future business expansion. We’ve worked hard throughout this journey to ensure that we deliver on our end goal –  to provide a 360-degree solution for our clients, mitigating risk and increasing profitability.” Added John. 

To find out how APD can help businesses in the automotive industry use their sales, operational and business data to accelerate dealership performance, or to find out more about the launch of the Education and Training Academy, call 01793 832660 or visit www.apd-group.com.

For more information, or to arrange an consultation, please contact:

Mat Hutchin
Commercial Director, APD

+44 (0) 1793 832660


Notes to editors:

About APD Business Management Ltd:

APD Business Management Ltd is a provider of business management performance solutions, training and consultancy for the international automotive industry. Operating from its  UK headquarters and with a network of partners, APD Business Management Ltd have an established consulting and support network across Europe and many international markets.