Boost your business performance with less risk and higher visibility

At APD, we partner with manufacturers, distributors, and retailers to enable them to think better, perform more effectively and sustain growth.

We conceptualise, build and deliver agile, fully tailored business management solutions that mitigate risks and increase profitability.

How dealers can maximise profits in an uncertain market

For a limited period APD is offering dealers a free* 90-minute, 20-point Dealer Management Health Check when they download the whitepaper – Maximising Dealer Profits in Uncertain Times.

Stay ahead of the curve

With a ban on the sale of new petrol and diesel cars in the UK from 2035, the introduction of alternatively powered vehicles, and the evolution of vehicle sales to a full or hybrid agency model, OEMs and dealers are under extreme pressure to embrace change by transitioning their businesses to meet the current industry challenges.

APD partners with original equipment manufacturers (OEMs), national sales companies (NSCs) and dealers across the UK and internationally to provide them with the digital solutions, processes and best practices needed to capitalise on the opportunities presented by these changes. We offer dealers and OEMs deploying digital sales channels, independent advice and expertise across all financial and operational disciplines necessary to run a modern automotive retailing business, equipping them with the agility required to adapt and effectively respond to future market demands.

Whether looking to adopt new digital technology to simplify the process of reporting and forecasting or build on new leadership skills to improve operational performance and drive profitability, we provide a team of proven, highly experienced automotive experts to support every need.

Our tailor-made software solutions, education and training academy, and business management consultancy services have been carefully designed and built to provide the foundation for future-proofing automotive organisations and dealerships while maintaining sustained growth.

Software solutions

Boost business profitability with APD’s state-of-the-art budgeting, forecasting and reporting software solutions. The Executive Insight Dashboard reporting solution aggregates data from multiple sources to give you a single view of your business. Fully configurable, it enables you to visualise KPIs, track performance opportunities and risks and analyse trends to gain greater visibility across your organisation and network to identify improvement and profitability opportunities.

The ProfitPlanner+ solution enables automated comparisons between budget projections and actual achievements to gauge progress against business objectives and monitor performance.

Education and Training Academy

Enhance your leadership and management skills and optimise performance across all areas of your business with APD’s management and front line staff development training programmes specifically tailored for automotive retailing companies.

Our suite of training courses is designed to support today’s requirements while continuously being developed to deliver knowledge that caters for tomorrow’s needs.

Business Management Consultancy

Optimise process efficiency to drive greater performance and successfully implement behavioural change in your dealership with APD’s Profit Improvement Programmes. With a proven track record and in-depth understanding of car and bike dealers’ DNA, our consultancy services are fully tailored to your business’s requirements.

Delivered by automotive experts, they bring proven methodology and industry best-practice strategies to help you maximise profitability across every area of your business — including new and used vehicle/bike sales, service and parts/merchandise departments.

What makes us different?


Investing in APD products brings you frequent platform upgrades — new features, functions, capabilities — as part of our continuous commitment to innovation and performance improvement. That’s why we focus on a small selection of products and make them better every day.


It’s the people that make businesses, products, and services outstanding. So investing in our people is core to APD’s ethos; promoting and developing their knowledge and skills is what makes ‘better’ possible.


Client loyalty fuels our ambition to continually research and deploy new technologies, providing a service that equals quality, value, and performance. We recognise this as paramount to earn your respect and enable you to realise a better future.


A partnership is the foundation for realising meaningful synergies, improving efficiencies, and promoting agility. We strive to be a trusted partner for our customers and hence take the time to understand their ethos and culture fully. Together we think and create better.